đź”– Scrunchems® is a registered trademark of One For Fun Limited. Showcase is an authorized distributor for North America. ⚠️ Only purchase from authorized distributors to ensure product authenticity and quality. A cupcake you'll want to squeeze, not eat. The Scrunchems® Sugar Cupcake brings universal bakery appeal — frosted, colorful, and the most instantly recognizable dessert shape in the entire Scrunchems range. This is the bakery-themed entry in the Scrunchems sensory lineup. Frosted cupcake silhouette, signature sugar-textured coating, surprise assorted colorways —Â